admin | Agency SEO Blog

How to Make Your Video Go Viral

February 6, 2013 Posted by admin

YouTube is one of the most popular websites these days due to the millions of online users who log in and spend hours watching cool and funny videos. There is always a video posted on YouTube about anything you can imagine, and more people are drawn in every day.

With the success of YouTube comes the need for more effective video marketing. Since many online users are becoming more attracted to watching how-to videos, advertisements, and other interesting visuals, online marketers need to be sure they are taking advantage of that opportunity.

The most important part of video marketing is that your video be attractive. If your video is interesting enough, users will share it with others, and a cumulative increase in traffic toward your business will ensue. In other words, if you create a viral video, you can enjoy a surge of interested traffic to your website, more back links to your website, and the attention of search engines.

So, how do you make your video go viral? Here are some tips:

Work on your targeted keywords. Basically, this allows your video to capture more of your targeted audience. Identify the keywords that you want to link to your video and then work from them when creating your video. Lastly, optimize your video to make sure that YouTube will be able to show your video in targeted keyword searches.
Include the latest cool trends. YouTube videos with the highest search rates each day are considered to be trending. Incorporating the latest trending music into your video will attract more audiences to it. Plus, new trends will give your video an impression of being fresh, which is also ideal for search engines.
Don’t forget the essentials. Even though you want to create an attractive video for our audience, you must not forget the main reason you created the video in the first place. Keep your video informational and helpful. Make sure that the important facts that you want to share with your audience are highlighted and that they offer a solution to your targeted market.
Share it. Making your video viral starts from you. If you want more people to share your video, share it with them first. Post it on social media sites and your blog, so more people will become aware of it.
Let your audience express themselves. Enable comments, likes, and shares on your video so your audience can freely express what they think about it. Many online users enjoy interacting and taking part in the conversation online, so making it easier for them to do so will encourage faster sharing.

How Mobile Apps Help Businesses Increase Their Revenue

February 1, 2013 Posted by admin

Go outside your home and walk around a few blocks. One thing you will notice is that everyone is using their mobile phones. These days, mobile phones are not limited to simple texting and calling. With the advent of mobile internet, many users log into their social media profiles, search for restaurant recommendations when they’re hungry, and search for new trends via their mobile phones.

Small and large businesses alike can take advantage of the growing mobile usage and increase their revenue though mobile apps. If they incorporate hassle-free, helpful and interesting mobile applications, more and more potential customers will be willing to try their convenient offers. Here are a few ways you can do that:

Create more sales opportunities. With mobile applications, your businesses can reach more potential customers anytime, anywhere, regardless of what they are doing. Whether they’re waiting for someone in a coffee shop or simply killing some time, users can be browsing on their mobile phones and see a sale from your company pop up. They can then immediately buy your product and become an instant sale for you.
Efficient payment system. Many mobile apps offer auto-fill system that allow for a faster payment process. Users who have logged into their accounts and have transacted with you before can simply auto-fill their names and address upon checkout, so transactions will be faster and more convenient.
More targeted advertising. Advertising food to someone at home will result in a delayed sale because it may be hours or days before they physically come to the restaurant and buy food. But, advertising to a person on the street who is searching for a good lunch will compel him or her to search for that place and buy food right away.
Convenient purchasing decisions. Mobile applications offer price comparison tools, budgeting tools, and the like that help customers evaluate their purchase. It makes any purchasing decision faster when compared to a person deliberating on their own and setting their phone down.

A mobile website becomes more effective if integrated with the right mobile SEO. To enhance your mobile marketing strategy and leverage revenue, you may want to look into working with a mobile SEO company, so they can help you incorporate new trends in the market and satisfy your customers.

Increasing Your Website’s Conversion

January 30, 2013 Posted by admin

What you want for your website is not just to showcase what your business offers, but also to convert traffic into customers. Ideally, you want all the traffic that comes to your website to purchase from you and return. However, even if not everyone buys from you, you still want to see an increase in your site’s conversion every month.

There are different ways you can increase your site’s conversion, and integrating them into your online strategies will allow you to leverage the converting capacity of your site and make it more successful.

Be creative with your offer. If people keep coming to your site and see the same offer over and over again, they will get bored. But, if you get more creative and offer something new and exciting, it would arouse curiosity from potential customers.
Let other customers convince your potential customers. People believe others more than they would believe a business owner. If they see you doing all the talk, they will be likely to question your promotional intent. But, if existing customers talk to them, they will become more curious. Create an area where your audience can find testimonies from existing customers, so they will become more inclined to work with you.
Create and test at least two CTAs. Your call-to-action is very important in ensuring potential conversion. If you have an attractive CTA, you can lead more traffic to your website. Otherwise, no matter how powerful your landing page is, only a few people will be likely to discover it. Try to create at least two CTAs and test the influence of each. The one that works better is your best shot.
Make your landing page a dream for your traffic. Do not make it an extension of your CTA, where you continue to sell to them and make them pay right away. What you want for your landing page is to provide a solution that your customers are seeking. Make it more appealin, so they would be enticed to go further to your website.
Easier is better for any customer. If you make your forms easier and faster to fill, then it will be easier for them to purchase from you.

What to Do When You Receive a Google Notification for Unnatural Links

January 28, 2013 Posted by admin

When you start your day with a warning notification from Google, it can tend to set a bad tone for the rest of the day. No website owner wants to receive penalties from Google, especially if a lot of effort has been put into keeping up with new policies. Unfortunately, however, penalties may be unavoidable if you have unnatural links to your website.

There are many kinds of unnatural links. They can be links to low-quality articles submitted to directory sites or links from irrelevant blogs. In other words, these are links that Google does not want in a website. Though you may not be aware of them, if Google sees these links, you will receive a warning from them.

So, what can you do when you receive a notification from Google?

First, take a few moments to assess the situation because nothing good comes from those who react impulsively. Receiving a notification will likely upset you, but if you let yourself relax and then go through the situation again with a clearer mind, you will find a positive solution to what you need to do.

Next, assess the links to your website. Check to see if there are unnatural links on your site and write them down. You might want to evaluate every single link, just so nothing bad stays behind. Also, find a way to sort them so it will easier to identify unnatural links from good ones.

After you have gone through all your links, check all possible unnatural links. It is the time to remove them. You can do so by emailing website owners of that link and requesting removal. Most professional sites and blog owners will adhere to your requests since they understand the consequences if they don’t remove them. If you encounter certain sites that don’t want to remove the links, you can file a complaint to Google via the Disavow Links tool.

The Disavow Links tool allows Google to reassess your site while disregarding these links. This means that, even with the unnatural links still on your site, Google can exclude them from your site if listed as Disavow Links. Just make sure that, prior to doing this, you have warned the website owner of your intentions, so he or she can have one last chance to remove them.

Lastly, you can start to build good links to your site. Focus on building content to attract high-quality links. SEO agencies can help you survive Google’s warnings for unnatural links by identifying the threat to your site, finding ways to remove them, and building a more powerful website.

Why Your PPC Advertising Failed and How to Correct It

January 25, 2013 Posted by admin

When it comes to Pay-Per-Click (PPC) advertising, there are times when you may experience a downfall in activity, but that doesn’t mean you should simply give up. Failing with your PPC campaigns can sometimes enable you to identify the things that went wrong, so you can make room for improvements in the future.

Failing PPC campaigns can result from a variety of different factors. Sometimes we fail because our strategies are outdated for new trends. Sometimes they are simply mismanaged. To help you identify the possible flaws in your PPC ads, here are a few common causes to consider:

Wrong keyword choices. What every PPC ad needs is a list of keywords that are specific and not highly competitive. This means that you need keywords that are targeted, yet aren’t so common that all of your competitors use them too. You want to stand out. Analyze your keywords using the Google Keyword tool and identify the keywords that will produce the highest results for you.
Errors on landing pages. When a potential lead clicks on your ads and is directed to a website error, they will immediately get the impression that your website either doesn’t exist or is unreliable. Having errors on your landing pages can hugely affect your conversion rates, since those people may not ever return again.
Not targeting well. Not being able to define your target audience will result in clicks that are wasted. If audiences clicking on your ads are not potential customers, their clicks are simply a waste of money for you.
Focusing on cost rather than revenue. What you should be looking for in your PPC campaign is added revenue despite the cost. Ideally, the lower the cost the better, but you cannot sacrifice the potential revenue that can be generated simply because there is a small upfront cost.

So, how do you deal with a failing PPC campaign?

First, never give up. There is always a way to improve your current campaign and get back on the right track. You need to sit down and analyze your PPC campaign to determine what made it fail. This will allow you to modify those strategies and work on a better solution.

Also work on your keyword management. Proper keywords are important in every PPC campaign. You need to make sure that the keywords used are as specific as possible, less competitive, and highly targeted. Most importantly, do not forget to test your keywords. Testing will give you a clearer perspective on whether or not your keywords work for your campaign.

Lastly, work with a PPC marketing company. There are constantly new updates in PPC advertising, and working with people who stay on top of new trends can significantly improve the impact and success of your PPC ads.

Best Practices for Social Media Reputation Management

January 23, 2013 Posted by admin

Social media is a great way to build your brand presence online. But, what if you fail to answer comments on your blog? What if you don’t update your Twitter and re-tweet interesting tweets from your followers? What if you don’t attend to queries on Facebook?

The answer is a bad reputation. Social media networks can provide a great avenue for building brand awareness and establishing a stable customer base. But, if you have a bad social media reputation, all your efforts may amount to nothing.

Social media reputation management is a vital tool in making sure that your brand’s reputation in the different networks stays positive. It is a good way to monitor the activities of your brand online, how your market is talking about you, and how you engage with your market. It gives you a clear idea of which red flags to avoid and what to do to strengthen your reputation.

Below are some best practices on how you can manage your reputation on social media:

Listen well and talk – Social media networks are excellent places to learn about the sentiments and needs of your target market, as well as to talk to them about what you can offer. If you listen well to what they are saying, you will know how to properly respond and give them what they want. Whatever they post on Facebook, Twitter, and other social media networks, make sure that you are there to listen.
Avoid deleting bad comments and address them positively instead – There will always be negative comments about your brand. But, it doesn’t mean that you have to remove them instantly to keep everything positive. The key is to be discreet, apologize for their inconvenience, and do what you can to make things less negative for them. Deleting these comments can actually heighten your market’s anger if they feel like they are simply being ignored, and they will find other ways to express their anger. It’s better to face the situation and diffuse it as quickly as possible before it spreads further.
Always respond – If you find a positive review about your brand, share it and give credit to its source. If you receive a comment, respond to it immediately. If someone follows you, follow them back. Social media is all about engaging. If your market base knows that you are also interested in them, they will feel appreciated and maintain their loyalty to you.
Monitor activities of your brand – It helps to know if there is a positive review about your brand or a negative one. This will allow you to create the necessary responses and learn where to improve when necessary. Monitoring them will allow you to know everything that your brand is involved in. You can use different tools like Google Alerts or Social Mention to help you monitor effectively.

Learn Online Branding Mistakes and How to Avoid Them

January 21, 2013 Posted by admin

It is important for your online business to be visible to the right kind of people. If you want to generate more sales through your target market and establish awareness with your potential leads, proper branding is important. What does that mean? It means that you want your target market to get to know your business and what you can offer them.

Proper branding results in significant benefits. Knowing how to position your business, how to interact with your target market in a faster and more convincing way, and how to encourage them to remain loyal to your business are the ways to properly brand yourself. Unfortunately, not all online businesses this and therefore have a more difficult time driving traffic and increasing sales conversion rates.

Below are some examples of online branding mistakes and how you can avoid them:

Weak presence in social media. If your business has no social media connections or inactive accounts on social media that are never updated, then understand that you have weaker branding online than you could. Social media provides strong connection between businesses and their consumers. Through social media, you become more recognized by your market, so start managing your social media as soon as possible to creating a branding presence for yourself in those mediums.
Inconsistent. A brand with no consistent positioning is like a lost person in space. People don’t trust a brand that doesn’t have a stable personality or clear message of what it offers the market. If your brand is inconsistent, think about what you want your brand to be and what you want it to represent and then stick to it.
No creativity. If there is one thing that consumers don’t want from a brand, it is a lack of creativity. Sure, your brand will establish a following for a period of time, but if you don’t continue to offer something new to your consumers, your competitors will move in. Take the time to enhance your brand with new features and special offers. Be creative in marketing your brand.
Not knowing your target market. If you do not know your target market and simply try to blindly please everyone, your business will have a hard time competing. Keep in mind that your consumers are the most important people in your business. It is crucial that you know your target market and what they want.

To help you identify these mistakes and avoid them, consider working with a good reputation management company. Branding management can be established more effectively with skilled people alongside you, and by bringing their expertise to the table, they can provide you with creative ideas that you might not have thought of on your own.

Mobile Marketing Tips for eCommerce

January 16, 2013 Posted by admin

Mobile marketing is a popular trend most online businesses have started incorporating into their marketing strategies. Since thousands of people use their mobile phones to search for different products and services, a business should ideally include mobile marketing to directly attract that market.

Just think of a business traveler who wants to have a nice cup of coffee thirty minutes before his meeting with local investors. Since he may be new in the place, he would search for local coffee shops near his area on his smartphone. Opening his laptop and searching the net would be time-consuming. Easy and quick access on his mobile phone would give him a lot of recommendations in a brief amount of time.

The benefit of using mobile marketing is to capture this kind of person. When a potential user searches on their mobile phone for a product or service, your business should be the one to show up on the search results because it would mean an increase in revenue and brand awareness for you.

Proper mobile SEO is needed for businesses to successfully implement mobile marketing. If websites are optimized for mobile internet, it is easier for them to appear in the search results of their targeted keywords.

Here are some mobile marketing tips that you can incorporate into your businesses strategy:

Be location-specific. Local markets are easier to reach and are more inclined to make a purchase. A user who searches for a dog training service in a particular state is going to be likely to purchase dog training service in that area.
Make everything fast. Remember, users that log onto their mobile phones to search for products and services are people on the go. If they can’t find information from you quickly, they will look somewhere else
Incorporate value-added features. Your mobile website can include tools that will make the purchasing experience more valuable. For instance, a cost calculator would be useful for customers who want to determine the total cost of their desired purchases prior to making the actual purchase.
Focus on bargains. There are bargain hunters who are compelled to purchase because they feel like they’re getting a deal. Include some sort of bargain or promotion for mobile users, so you can easily attract them to your products or services. Product bundles are ideal for those who want to try everything at a lesser cost.

What Every Email Marketing Piece Should Have to Be Effective

January 14, 2013 Posted by admin

What Every sEmail Marketing Piece Should Have to Be Effective

Creating a good email marketing campaign will allow your business to drive more traffic to your website. Through proper email marketing, you can lead more potential customers to your website, establish a better relationship with them, and eventually generate more sales.

Including email marketing in your collection of online marketing strategies is one way to ensure the success of your business. But, sending a simple email to your list may not always be enough to guarantee a higher return rate. In order to achieve maximum success, here are some excellent features that an email marketing piece should have:

An attractive title – Seeing a catchy title on your email will encourage your recipients to open your mail and read. However, if you include a title that speaks of selling to them, then expect your e-mails to be ignored. Be creative with your title and examine your response rates to determine if it is something that causes your customers to want to open your e-mail.
Get them glued in the first paragraph – If the introduction of your e-mail doesn’t captivate your audience from the beginning, they will be more likely to ignore your emails in the future. You should always start with a follow up on your catchy title and ignite their curiosity more. Remember, your title is what made them open your email, so keep it consistent.
Provide an easy landing page – Make it easy for them to go directly to the page you are talking about it. People hate having to do that type of thing manually, i.e. opening another browser, going to your site, and searching for the page you indicated on your email.
Make it easy for them to contact you – Some of your consumers may like to contact you on the phone, while others prefer e-mail. Always include this valuable information in your email.
Offer something valuable – The moment your recipient opens your mail, he or she expects something useful from it. Offer them something, such as a product offer, a freebie, or a helpful tip.
Add a link to your social media – Most of your recipients would like to know more about you through your social media. Make it easier for them to reach your profiles by adding a slink on your email.

Different SEO services offer good email marketing management for your business. You can work with reliable SEO companies to help you manage your email marketing and drive more traffic to your website.

Avoiding Social Media Disasters: Tips on How to Effectively Manage Your Social Media

January 11, 2013 Posted by admin

With the growing number of social media users, it would be a lost opportunity for a business not to have a presence on these online platforms. The moment a business starts to create social media profiles and update them regularly, the more potential customers become aware of the brand’s existence.

However, it’s not enough for a business simply to create a profile on a social media site and then leave it stagnant. Nor is it a good idea to overuse the platform to push personal ideologies and beliefs. Either of those scenarios would instantly lead to a social media disaster, and instead of enjoying the benefits of increased market potential, customers would just be driven away.

How do you avert social media disaster? Here are some tips:

Establish a policy for social media. Just like setting a routine for each workday, set a policy that you and the people in your office follow whenever you post on your business social media pages. The policy needs to include instructions on how to create posts on your blogs, Facebook, Linked In, Twitter, and Pinterest. It also needs to specifically state the do’s and don’ts of what is allowed.
Secure your password and other important information. You don’t want people hacking into your social media accounts and making negative changes that could jeopardize your business. So,nstore important information like your social media password in a secure place.
Have self-control. Your patience may sometimes be tested on social media, particularly if someone says something negative about you or your business. But, if you push back, you will find yourself on the losing end. Try to keep your cool and never post anything you might regret later. The trick is to read comments, take a deep breath, and calm yourself for a few minutes, so you can then response with composure.
Always proofread what you want to post. Remember that what you post online is what your business is saying to its market. If you post something with a grammatical error or that is unintelligible, customers may look down on you and be less likely to buy your product.
Respond quickly to comments. Whether they are full of praise, contain questions, or are negative feedback, always respond quickly to let your customers know that you are attentive and there for them.

Social media marketing companies work to help businesses establish a more professional profile on top social media networks. These agencies see to it that business profiles are updated constantly and can attract more potential leads to the company’s website. This consequently results in an increase in brand awareness and sales.

Agency SEO Blog

Author Archives: admin

Twitter

Google Plus