Category Archives: Mobile SEO Optimization

There are two things that are becoming evident these days. First, people are becoming more social online, and an increasing percentage of the world’s population is using social media networks for various reasons, including online purchases, personal connections, and feedback. Second, search engines are picking up on social media activities and utilizing them for search result rankings.

Social signals have been a valid topic for several years, and although they may not necessarily become an integral part of search results ranking, they are increasing in importance.  Picture this: when you like a website on Facebook, it indicates that you want to recommend that brand to your friends. If such social activity offers an authority or influence on other users, Google will consider it, which will impact the website’s ranking in search results.  Social signals relay a signal to search engines that you, as a social media user, prefer or recommend a particular website.  The more recommendations it receives, the more likely it will be considered by Google for promotions.

So, what does that mean?

Social signals are important. And again, though they may not be the primary factors influencing increased rankings, an enhanced social media presence and encouraging participation from users signals to search engines that you are an authority. The more social media users follow, like, re-tweet, and share your content, the more effectively your website will become an authority. Since Google loves authority websites, yours will then be promoted to a higher ranking.

What’s more, social media offers a better avenue for trusted recommendations, and this influences more likes, shares, and re-tweets. Online users are more likely to search via social media and request recommendations of brands instead of doing organic searches in search engines. In turn, Google seeks these activities as factors of authority for a given brand or website therefore increasing rankings.

With a strong social media presence, your brand can produce an increase in traffic and influence faster conversion rates. Your social media presence can stimulate brand awareness and, consequently, brand loyalty, which adds up to more followers in the future. These factors offer a signal for the search engines that your site is credible.

Dealing with social signals may seem easy to understand, but proper execution of social media strategies is still required for a website to boost its social media presence and take advantage of its influence in search results. If you want to enhance your social media strategies, contact a social media marketing company. Experts on social media can help you with updated strategies to increase your social media presence and your search rankings.

Search engine optimization, SEO, takes a lot of work. Sure, you may understand the basics of SEO and how to implement its strategies in your website, but SEO takes a lot more in order to be fully effective. Social media is one critical aspect of SEO, while building links is another.

If you want to execute a stronger SEO effort, then what you need is a stronger SEO team. This means having all the required positions of establishing a robust SEO team filled up. You may choose to work solo or work with one or two additional members, but filling critical positions will help you boost your SEO efforts.

An internet marketing agency believes that a solid SEO team is comprised of a project manager, the strategists for SEO tactics, link builders, social media managers, and analyzers of reports and analytics. In addition, your team must also have content strategies and, if you have PPC campaigns, a PPC manager.

Let us take a look at each of these positions:

• Project manager – An overall supervisor of every task involved, a project manager ensures that tasks are being accomplished efficiently, with goals being reached at designated times.
• SEO strategist – SEO is a broad matter that requires much attention, given its constant updates and changes. Proper planning for SEO tactics needs to conform to the new trends with the search engines as well as with the market. A SEO strategist will need to spend most of his or her time deliberately planning new and updated strategies for optimizing the company’s website.
• Link builders – This can be a group of people focused on generating links to other websites. Basically, your link builders research how to generate more links and create interaction with other websites.
• Social media manager – Social media is linked to SEO given the authority and capacity of social media shares and likes on influencing ranking. Good social media strategies require updated social media accounts, proper timing on social media posts, and managing online reputation.
• Report analyzers – This position is crucial for proper keywords and potential rank increases. Analyzers determine which keywords work best and how to increase conversion rates.
• Content managers – Content is key these days and original and fresh content is the way to the search engines’ hearts. So, have a content manager to concentrate on creating and posting new content on your blog.
• PPC manager – Do you have PPC campaigns? If you do, then a PPC manager will become the overseer of all of your campaigns, making sure that each one works effectively, and testing new and alternative campaigns.