Examining Guest Post Opportunities
July 23, 2012 Posted by admin
Link-building has always been a strategic move by SEO companies to increase their rankings on Google. However, due to the recent Penguin update, many SEO strategies, especially black hat SEO techniques, have been punished by reduced rankings overnight. This has caused SEO agencies to become guarded when it comes to linking to other websites.
Guest posting is one way to build backlinks with similar sites within your niche. It is considered a white hat SEO strategy, but just understand that if your guest post does not leave a good impression with Google, you will suffer the negative consequences as well.
Evaluating your opportunities for a guest post will reduce your chances of being penalized by Google. This will allow you to better assess if your prospective site for guest posting is reliable enough to give you a good link for your website. To help you conduct an effective evaluation of your guest post opportunities, here are some things you need to look for:
Traffic Level – Basically, when you'd looked at doing guest posting, you need a website with lots of traffic. Posting on a website with low traffic will only result in a few views of your link. Try to also check the traffic engagement on the website, such as comments.
Clean Link Profile - Check to see if the website has several quality links, as this indicates that it is a reliable source of information. If many quality websites are linking to the site, then they are confident that the website is trustworthy. Try checking to see if there are more ads and paid links than quality content because, if there are, avoid that site.
Authority – You may want to link to a site that is an authority in your niche, such as an actual organization or a well-established website. This will make your guest particularly effective, as linking to an authority site will give you a good impression with Google.
Social Media Activities – Being active on social media networks means the website owner is constantly doing things to attract more traffic to the site, which means more people will be likely to read your post and see your link.
High-Quality Content – Websites with low-quality content are already on thin ice with Google, so why would you want to link to them? Find sites that have high-quality content because they are more likely to be rewarded with good rankings in Google searches.
Relevance – Make sure that the website is relevant to your website. Its readers will be viewing your post and seeing your link, so you want to ensure they are your targeted audience.
In order for you to successfully find a good guest post opportunity, talk to a SEO agency about how they can help you better evaluate the kind of sites you will want to link to. These agencies are well-versed in what Google wants, and they can, therefore, assist you in doing what is needed to have a successful guest post, while avoiding the pitfalls.