Facebook continues to be the number one social media network on the internet, with millions of users all over the world accessing it every minute. Liking or disliking posts and articles, adding friends, posting updates about themselves, and keeping up with what’s new is all part of the Facebook experience. That’s why it’s so enticing for online business to take part because it is a way to access the social media generation and establish long-term and profitable relationships with them.
Twitter is the second most active social media site on the internet, and it also provides a great arena for businesses to connect with their clients. With the more concise interaction of a 140-character tweet, businesses can offer useful information to their customers without taking up much of their time.
There are a great number of benefits that businesses can get when using Twitter. Below are some of these advantages and how they work for an online business:
Greater Exposure – With more and more people creating accounts every single day, your business will continue to gain more exposure to more people. In addition, Twitter users are always taking the time to tweet interesting things that happen throughout the day, which means they also browse what their followers and people who they follow are tweeting. Keep in mind that people tweet in real-time, and it is normal for a user to open their Twitter account at least three times each day.
Understanding Your Customers – Customer usually tweet what they like and dislike in a particular establishment. This will give businesses a heads up on what they have done wrong or what is particularly good about them. This will also help them know what their customers want. With the right understanding of your customers, you can easily adjust your business strategies to cater to what they want and attract more people.
Watching Competitors Closely – Creating a competitive advantage will enable you to provide more enhanced services to your customers. In order to do so, you must also keep a close watch on what your competitors are doing, so you won’t be left behind.
Creating an Online Connection – Not only will you be able to attract followers to your Twitter account, but you can also attract visitors to your website and other social media accounts through it. Post links to your website and current posts from Facebook and Pinterest, so you can lead your followers to your site.
Customer Engagement – Twitter is an effective platform for engaging more with your customers. You can answer inquiries and personally interact with them. To demonstrate that you value their importance, you can also follow them in return and re-their relevant and interesting tweets.