Whenever you encounter a great article or segment online, it’s common that you’ll share it with your social media friends. If your friends like it too, they may share it with their own friends, and the viewing of a single piece of content begins to grow exponentially. If the article continues to be shared to enough people, it will start showing up on top of the search results.
Sharing means a lot to a website because it establishes an authority that Google finds important. When Google sees a lot of shares on a single piece of content, it soon flags it as something of great importance, thereby increasing its ranking. The more shares the content receives, the more that contributes to a higher ranking on search results.
With the new Penguin update on Google, high quality websites are rewarded for their content and clean link profiles. Websites that have authority links linking to them are counted as high quality, thus are experiencing increased rankings. These authority links are obtained through social media sharing of content websites from different profiles. So, when a particular piece of website content entices more shares from its readers, it forms a large web of authority links, which Google finds important.
However, sharing usually only offers a temporary effect on a website’s ranking, which means it will not last long, especially if the sharing stops. In the competitive online world, where every second sees a new interesting topic emerge, it is common that previous content becomes overshadowed by new things. If this happens, social media users will starting sharing other content that is more available and leave your previous article behind.
In order to create more shares from social media users, a website must generate fresh content. This means that a website needs to update regularly with new and interesting topics that capture their readers’ interest and encourage more sharing. Google also loves fresh content, so updating more original and attractive segments will also establish an authority in Google.
Keep in mind that what you want is to generate more authority links and a cleaner and high quality link profile to increase your rankings. Google appreciates these efforts and will reward you for doing them. In order to be more successful in encouraging more content sharing, SEO companies can provide their services to continuously make your website effective, even when algorithms change. Working with a SEO company will ensure that you will have a higher rank regardless of what changes in the world of social media.