You may be using the right keywords to drive more traffic to your website, yet you find that, once the visitors have arrived, they do not perform to your expectations. Before you jump to the conclusion that the problem is with the keywords, however, take a moment first to analyze whether they actually generated low performing visitors or if the visitors were fine, but it was something else on your site that caused low performance.
Optimizing your website using the right targeted keywords is very important because search engines base their results on the keyword searches of their users. For instance, when you target the keyword “dog training” and a user searches for that term, chances are that your website will appear in the search results. Keywords are designed to generate traffic to your website.
Changing your keywords will not necessarily make the performance of your website any better. In fact, it may even make it worst. Generally speaking, increasing the visibility of your website through keywords takes a longer time than certain other methods. While it may seem like changing them after a period of time would refresh your website’s placement in searches, it actually does the opposite because you essentially start over again from scratch. Sometimes a change may actually be necessary, but you want to carefully analyze your situation first and be sure that your keywords are indeed the issue before you make changes.
Rather than changing your keywords, tweak your content, as that often helps to boost your site’s performance. Oftentimes, the synchronization of your targeted keywords to your content affects your overall user engagement, which in turn brings you either a low conversion rate or a high one. Place yourself in the position of your user and read your content with your keywords in mind. Is your content relevant to the designated keywords you’ve chosen? Is your content offering the right kind of information that your users will want when they search for your keywords?
In addition, check your user engagement with each keyword and analyze their steps after they land on your pages. Assess if your user makes progress after they read your content or if they simply bounce back to the search page. Also analyze your competition – especially those that appear to have more popular websites – and check their content to see if you can learn something from it.
Understanding these steps will enable you to determine whether or not your keywords and content are producing your desired results or if they need to be modified. You need to take a look at them to be sure they are organized, in synch, and comprehensively informational for your users.
If you are having a hard time trying to figure out the alignment of your keywords to your content, try engaging the services of a SEO company. A SEO agency will be able to check your existing content and keywords and tweak them strategically to make them more attractive not only to the search engines, but also to your users.