The recent Google Penguin update has caused a significant reduction in the keyword rankings of many websites. Now, Google is putting red flags on sites with excessive traded links, purchased links, and other link schemes that place a website’s ranking higher, easier, and faster than normal techniques. Link gathering is no longer looked upon favorably by Google, so if you do it, you will likely see your rankings fall.
Backlinks are essential when it comes to search engine rankings. With a healthy number of quality, relevant links pointing to your website, you will surely see an increase in your site’s search results rankings. However, with Google’s recent algorithm update, websites are a bit wary of obtaining backlinks for fear of getting a warning from Google. Instead of obtaining more backlinks to rank higher, sites are focusing on quality backlinks to play it safe, thus adopting a quality over quantity approach.
Search engines, especially Google, have begun ranking sites based on the number of quality backlinks that point to them in an attempt to provide users with more relevant information and search results. A quality backlink entails a link that is relevant to your site, a link to a site with a high PageRank, a link to a page with only a few other links, and a link to your site located within the page content.
So how do you obtain quality backlinks to your website?
Look for websites on topics that are similar to your site, but that focus on a different aspect of the subject. If you are selling pet products, you can find sites that provide tips and information on proper pet care, bark parks, etc. That way, you’re linking to relevant sites that are not in direct competition with you.
Create more quality and informative content that others will find valuable and worth linking to. Providing more updates and useful information to your visitors will encourage them to return spread the word by posting links to your content.
Link your website to social media networks as well as forums and blogs. You can also update your social media accounts with links to your new content as a way to encourage a following. More followers on your social media accounts will create more natural link backs to your website, especially if they Like, Share, Pin, or Retweet them.
The Penguin update has forced a change in approach for websites that have previously implemented link gathering and other unnatural backlinking. However, it is great for sites that actually produce quality, legitimate material, and different SEO services offered by SEO agencies can help websites feel secure in the midst of the latest changes launched by Google.