E-mail campaigns are widely used these days because it is a convenient way to reach many people at once and be reached easily by others. Most companies use e-mail as the primary way to contact their prospective leads and follow up on customer queries. Since it is free and can be accessed on both computers and mobile devices, it is one of the primary means of communication both for individuals and organizations.
However, one of the concerns companies have when it comes to e-mail campaigns is the response rate. They may be sending e-mails to thousands of clients, but they only end up generating a few responses. Unless you know the proper way to create a good e-mail, this scenario has likely happened to you and will continue to happen until you make some changes.
To help you get people to respond to your e-mails, below are some useful ideas:
Create an catchy subject line.
Subject lines are the first impression and judging point that determine whether or not your recipient will read your e-mail. Good subject line titles offer a high chance of being read immediately, while bad titles will either be skipped for later or deleted. When creating your subject line, make it a point to instigate excitement, interest, or curiosity.
Acknowledge your recipient.
Everyone wants to feel important, and by acknowledging your recipient, you will make him or her more interested in reading your e-mail. If you know the name of your recipient, use it to address him or her. Moreover, if you can offer acknowledgment of what they do, like reading their blog, it will make them feel like they are important, which will make them more likely to work with you because people like dealing with others who make them feel good about themselves.
Speak your recipient’s language.
Maximize your recipients receptiveness to your message by speaking their language. If you are creating an e-mail for a variety of people, make your words more general and simple. If you are writing an e-mail to a top official in a company, make it more professional and formal.
Make it as short as possible.
Don’t bombard your readers with lengthy e-mails because it will either bore them or, worse, make them impatient and irritated. Be brief and to the point while, skipping descriptive introductions and excessive elaborations. On the other hand, don’t skimp by writing a one-line e-mail that doesn’t offer any explanation about what you’re wanting to discuss. An ideal length for a good e-mail is a one-screen message, which means that your entire e-mail message should be able to be read without scrolling down.
End with a call to action.
Don’t expect your e-mail recipient to know exactly what you want them to do after reading your e-mail. Politely remind them of why you’re writing to them and what you’re trying to obtain.
Don’t forget your contact information.
Sure, they can simply click reply to your e-mail, but including your contact information in the body of the e-mail, so they know how to get back to you even if something happens to their internet connection, is crucially important. Be sure to include your phone number.