Google recently launched a new helpful feature to its search results called the Knowledge Graph. It provides information relevant to search keywords, which is obtained from informational sites such as Wikipedia. Different relevant links related to websites are also shown in the Knowledge Graph, as well as related searches.
The new Knowledge Graph is located in the upper right hand corner of the search result page, taking up the empty space where advertisements used to be. In fact, Knowledge Graph is located in the exact spot previously occupied by Google+ People and Pages Does, and since Google has decided to move forward with its newest feature, the latter it is no longer available.
Many users prefer Knowledge Graph to Google+ People and Pages because it offers more relevant results for the keywords that are searched. Google+ basically supplied results that were a part of its group versus providing relevant sites from the Internet. For instance, if you searched a particular place or thing, you would see Google+ profiles of different brands that offered something relevant to the keyword search. This instigated criticism because it seemed that Google was promoting its own social media network by allowing social media firms to optimize their Google+ profiles rather than providing the best results.
Knowledge Graph, on the other hand, provides more informative results that are obtained from different content sources versus loosely related similar products and services. Because links are provided to similar relevant searches, it also helps users in their search by offering insight they may not have thought of on their own.