Pinterest is really hot right now thanks to its fast boost in traffic and users. That means that businesses have another effective, quality portal for building brand recognition and customer relationships. Not only is the creativity of pinning pictures on custom boards attractive to Pinterest users, but the photos themselves provide quality back linking to a company’s website.
When using Pinterest as a tool to increase your brand recognition and website traffic, proper optimization is necessary to maximize its effectiveness. Optimizing your Pinterest searches will enable more users to easily find your pins and make your brand more visible to the people who are interested. In addition, it can help you gather more followers to your Pinterest account. This is good because the more people see your pins, they more likely they are to re-pin them, and when that happens, their network of followers also sees them.
To help you optimize your Pinterest outreach, here are a few tips to follow:
Complete your entire profile and include additional details about your company. Make sure to include keywords on your profile because that significantly increases your chances of getting your information in front of people who search for those words. Be sure to include complete name of your business and your location.
Make your pins easier to re-pin. Users who re-pin photos usually don’t want to delete the description and create a new one because it wastes their time. Make it easier for them by including descriptions that are already appropriate for instant re-pin. A brief informative caption, for example, is universally applicable, and they only have to add something if they want to. In addition, post photos that may entice your followers to comment, whether that’s through the subject matter or an engaging description.
Optimize your Pin Boards. Create a short, clear title for each board and use a good keyword if possible. To maximize your board description, also include keyword phrases Lastly, remember to always categorize it, so it shows up if people search by category.
Add a “Pin It” button to your website, especially on your product pages. This will encourage the easy sharing of your products on Pinterest.
Create beautiful and unique photos. Visuals are what matter most on this social media site, so make sure yours stand out.
Interact with other users. Comment on their pins, so they will see your name and image and be more likely to explore your boards. Re-pin other photos, so other users will check out your account and re-pin your photos too. Also, be sure to follow users that regularly pin photos relevant to your brand. If you follow them, it typically encourages them to follow you too.
Pinterest can be a great medium through which you can drive more traffic to your website. However, it may not always be enough to simply pin your product photos and hope users bump into them. To help you optimize your Pinterest searches, work with a social media marketing company that has a proven success rate. A social media agency provides up-to-date services that will guarantee successful results on popular social media sites like Pinterest.