When Google Panda launched in April, it shook a lot of websites, especially content farming sites and other websites with duplicate content and low-quality keywords, from their high rankings in search engine results.
Now, because of another new algorithm change recently released by Google, many more websites are starting to lose their high rankings as well. The new Google Penguin update punishes websites that use SEO black hat techniques by pushing them far down the ranks of search engine results. The same thing goes for sites that utilize spamming, links scheming for backlinks, and keyword stuffing for increased Google rankings.
Although the change has been good for users, who now obtain higher quality links from search engines, a lot of websites have been receiving warnings from Google that they may not qualify under the new requirements. So, to help you build a good website that Google will approve, here are a few SEO tips that take into consideration the recent algorithm changes in Google:
Learn and apply what makes a good link – Good links not only help you increase your ranking, but they also add value to your site. Google gives favor to websites that are linked to valuable links, so if your site includes a lot of those links, your value according to Google will increase. When searching for good links for your site, make sure they are from respected organizations, companies, and people that offer value to their users. Also, make sure that the links contain good, original content and not content that has been replicated on multiple sites.
Establish social influence – Social media sites continually play a vital role in reaching out to clients and improving your reputation online. Gaining social media popularity will enhance your brand awareness and improve your Search Engine Results Page (SERPs.)
Create high-quality and informative content - The trend right now is to actually write for your target market and not just to please search engines. As much as possible, remove low-quality content that is mostly just keywords and replace it with high-quality writing that provides your readers with valuable information.
Thoroughly evaluate all of your web pages and be on the lookout for low quality pages - Keep in mind that the new Google algorithm will be looking at all pages, and if you have too many low-quality pages on your site, it can harm its ranking.
Implement inbound marketing - Focus on what your customers want and give them the quality they deserve. Remember that online success resides in the hands of your users, so concentrate on pleasing them.
Monitor your website activity - This will keep you aware of what’s going on, so you will be more likely to notice if something unusual happens or something goes wrong. To maximize this step, work with a reliable SEO company that can assist you. A good SEO company will ensure that your website is on the right track, and if your website has been negatively affected by Google’s recent changes, they can help you reverse those effects.