Facebook is one of the most powerful social media networks on the internet, and millions of people around the world use it every single day. It opens up a much wider market to you and your business and, as a result, increases your sales and marketing potential.
Although many businesses these days have an online presence and market their products and services via Facebook, they frequently fail to identify their errors in implementation and proceed to commit the same mistakes over and over again. To help businesses identify common errors that occur regularly in Facebook marketing, below are six Facebook mistakes that every online business should avoid:
1. Not using new trends and features on Facebook. The social networking site is continually adding to and changing features of their platform, including ads, applications, timelines, and more. If a business is not be able to keep up with these changes, it will not be able to expand its reach to more prospects ors maximize what Facebook can offer.
2. Irregular, infrequent posts. Given that millions of people use Facebook, it is impossible to provide updates about yourself to each of them individually. Yet, if you are not active online and they don’t hear from you, they may tend to forget about you. The same thing will happen with your potential customers if you are not constantly appearing in front of them. Regular updates are crucial.
3. No “Likes” on your Facebook page. It is a simple act to “Like” a Facebook page, but it can have a huge influence on other users. If users see more people liking a particular Facebook page, it appears that the organization has a lot going on, which piques their interest and causes them to check things out. Increasing your “Like” count is a great way to drive traffic.
4. Abusive tagging. Tagging can be a useful tool if you want to notify a specific Facebook user of your recent update. However, carelessly tagging your friends in every update, even when they are general sales promotions, can lead to being “unfriended” and losing a potential customer.
5. Not handling negative comments professionally. Any social media network is prone to negative comments and reactions, and it is up to the online business involved to be prepared to handle negative commentary in a professional manner. Be respectful and solutions-oriented, no matter how hostile the comments may be.
6. Untimely responses. Customers and potential leads expect immediate responses, and if they do not receive them, they will likely turn to your competitors. It’s is a competitive world, and that combined with the fast-paced nature of social media means that immediately responses are essential.
It is important to avoid these mistakes because they can easily break its success and destroy its established name. By working with a social media marketing agency, they can keep you updated on new Facebook trends and help you avoid pitfalls, so you can become more effective in the world of social media marketing and maintain good relationships with your customers.