Smartphones are widely used these days and continue to grow in popularity due to their convenience and appealing innovations. Apart from being able to call and text, smartphone users can also navigate their cars more efficiently using GPS, access the web, organize and store their work files, and use different multimedia applications on a single device.
Given the allure of smartphones to mobile users, there is a great opportunity for businesses to enhance their mobile website SEO and develop their sites to become smartphone-friendly. By tailoring a version of your website to a budding marketing, you increase your chances of attracting more website traffic and potential leads.
In order to build a site that is specifically intended for smartphone users, the first thing you must do is use a responsive web design for your site. Google actually recommends this configuration, given its flexibility in servicing all kinds of devices without having to manually re-configure things every time a new device is introduced.
Basically, a responsive web design enables a website to be visible in all devices using the same set of URLs. There will only be one HTML code for the page, but it is the CSS3 media queries that will change in order to adjust the presentation of the website to fit the varying specifications of different devices. This technique is recommended for mobile SEO because it allows your site to use the same URL whether it is accessed from a desktop or mobile device.
But, if responsive web design is not appropriate for your site, you can be more device-specific, by modifying your HTML to specifically tailor it to each device and its CSS. Through this technique, your website can have content that utilizes a device-specific HTML, whether or not it serves the same URL or different URLs.
Websites that have separate mobile and desktop sites can still perform well in search results if they are embedded with annotations that enable Google to identify the similarity between the two sites. Even though they are separate sites for different devices, Google should still understand the relationship between the two sites and treat them as one.
To better understand the changing trends in the online world, it is best for a business to learn the techniques for how to perform well in search results and generate more traffic and potential clients to their site as a result. Working with a SEO company can aid a business when it comes to the new changes and trends by allowing it to capitalize on the expertise of the social media representatives without having to figure out and learn it all itself.