Google Alerts are often use to gather reports on recent links and content pertaining to a particular keyword. However, businesses are now using Google Alerts for more than just monitoring a certain keyword. Now, companies can also use it to monitor their online reputation.
Reputation management is critical to the success of a website or an online company these days. Many users rely on the positive reputation – or negative reviews – of a given company when it comes to making buying decisions. In order to capitalize on positive feedback and avoid damaging reviews, companies are investing both their time and money in reliable online reputation management.
Below are some tips on how businesses can utilize Google Alerts for managing their reputation:
Monitor your name or your business / brand name. You can easily monitor when your brand or company name appears online using Google Alerts. When you create an alert specifying yours or your company’s name, you can receive data on content or sites where your name appears.
Monitor your competitors. If you like to keep a close eye on what your competitor is doing online, monitor its popularity on Google Alerts by creating an alert using the specific name of your competitor.
Monitor news from your area. This is especially helpful when you post tweets or updates for your local clients. Instead of spending time searching from scratch online, you can create an alert for a specific area and receive updates as they are posted online. Then you can repost them on your social media sites to make them available to your clients.
Monitor your targeted keywords. You can monitor your own keywords to analyze their popularity and how they stack up against your competitors. As you receive reports each day about a particular keyword, you will be given insight into how that keyword appears online.
Monitor your industry. Know what is happening in your given industry and what is new and trendy. You want to keep your business on the leading edge and keep your clients updated.
Monitor possible duplicated content. Using Google Alerts, you can watch out for possible duplication of your content. Create an alert on a unique phrase in your content to see if it is being duplicated online.