Microsoft recently launched a new social media network called So.cl, which enables users to share searches, discover new interests, initiate discussions, and start video parties.
Pronounced as social, So.cl is a new research project/social media network developed by Microsoft’s FUSE Labs that is specifically geared toward students and users who do a lot of research online. The platform is quite similar to Facebook in the sense that you can view a rundown on your account page of the searches you’ve shared and what your friends have shared too. So.cl also shares similarities with picture-themed social sites because searches are featured in blocks of pictures, which users can click to share with their friends.
Users can sign up for So.cl two ways, either through their Facebook account or through their Windows Live account. Once a user creates an account, they are prompted to follow or invite friends from their Facebook or Windows Live account, whichever they used for signing up, as a way to expand their network for sharing searches. They will also be asked to build their feeds by choosing topics that interest them, such as food, movies, art, games, travel, etc.
The search feature of So.cl is powered by BING, and users can search for anything they would like. They can gather facts or pictures from their searches to make stories or posts in collage form, and after creating a post, they can share their stories with their friends as they would on any other social media site. Users can even create their own video parties and chats with other So.cl users online. Based on the creator’s specifications, a list of similarly themed videos are gathered and uploaded to the video party, where users can then join to view and talk about the videos they see.
So.cl is the newest addition to the list of social media websites that businesses can utilize to reach their target markets and promote their brands. By working with a social media marketing company, a business can stay up to date on the new trends in social media marketing because these people are experts at what they do and commit themselves full time to staying on top of new trends and emerging forums. They will work with a company to implement new strategies and specific tactics to ensure they stay ahead of their competition and in front of their target markets.