The craze of pinning pictures online has spread to and captured the interest of people all over the world, making Pinterest the third most popular social website, trailing only Facebook, the most popular, and Twitter. In a very short period of time, Pinterest gained popularity, increased its active user base, and surpassed other, already established social websites, including Google+, LinkedIn, and Instagram.
The popularity of Pinterest continues to grow among its usual age groups, but it is now also spreading out into other demographic groups in locations all over the world. The visual content and creative presentation of each pin offers eye-candy that is not limited to cultural and language barriers, so they appeal to many different population segments. Whereas traditionally, pins and boards were likely to be viewed by people within the pinner’s same demographics, now they can be viewed by people all over the world.
But, how does this benefit a business and why should Pinterest be a part of its social media strategy?
Given the evidence of how popular and far-reaching Pinterest has become, businesses should always include this visual social website in their SEO tactics. Apart from reaching out to more people online, establishing brand recognition, and connecting to target markets, a business can also use Pinterest activity to make its website more attractive.
Generating more links is one major advantage of using Pinterest. Every picture pinned from your website to your Pinterest account will link back to your website. That means that every person who looks at your pin (that either you posted or someone else repinned), when they click on the image, it immediately links back to your website, thus increasing your number of clicks. That’s great not only for immediate response, but you are likely to get repeat clicks over time because a pin essentially serves as a bookmark that people can use to return to your website at any time.
Because Pinterest is so easy to use, driving more traffic to your site is easily achievable. As more pinners repin your photos, it creates a ripple effect because it shares your images with their entire networks as well. This can begin to exponentially direct leads to your website, and as you know, it’s a numbers game, so that increases the likelihood of generating sales
Lastly, Pinterest promotes social sharing and wider reach of audience with its connection to Facebook and Twitter. New pins can also be viewed by connections in other social media sites. So, when someone repins your pin, it reaches their networks in the top three social media sites simultaneously.
Pinterest is among the top social sites that a social media company focuses on when it strategizes for a business. A social media agency is constantly trying new techniques to maximize results and therefore keeps you on the leading edge of effectively utilizing Pinterest to enhance your brand awareness and generate leads.
