There’s no question, large scale organizations face incredibly distinctive challenges when it comes to successful SEM implementation. Multiple websites, perhaps running on multiple content management systems, targeting different geographic regions or products/services. Add to these, long sales cycles, implementation issues, educating significant stakeholders, and a myriad of other matters involving your information technology and marketing teams and you need a experienced partner.
For enterprise, it is crucial for organizations’ to carefully coordinate and integrate their SEM efforts across the company and vendors. Utilizing a core set of proven SEM processes that are strategic, scalable and measurable, Agency can help Enterprise-level companies avoid common business hurdles, with their central focus becoming one of maximizing site and brand visibility while avoiding disasters and missteps of poorly placed priorities.
Successful SEM at the enterprise tier involves branding, corporate image, product visibility and name recognition. Understanding what’s at stake across a large organization requires insight and years of internet marketing experience. Enterprise-level clients need a coordinated SEM team that can deliver the appropriate strategy, recommendations, implementation, and analysis.
While the essential machinery and tactics of strategic SEM remain inherently the same (good content, links, PR, paid exposure, social, site architecture, brand awareness) much of the thought processes, focus, SEM maturity and goals differ vastly.
With Agency, you get an Enterprise-level SEM process that works, in spite of the complexities.
The amount of searches performed on Google each day
Google analytics is used on 57% of the top 10,000 websites
The current amount of Facebook fan pages