With traditional media rapidly losing its market share to online marketing, paid advertising is becoming the primary advertising method for companies. When it comes to PPC, the overall rule of thumb can be broken down into three primary components: Research. Report. Improve.
Natural search engine optimization is a PR-based, long-term attempt to sensibly grow and cultivate your company’s distinctive brand and image over time. Pay per click advertising (PPC), however, should be handled like any other form of paid advertising: Delicately, and with a clear, quantifiable short- or medium-term goal in mind.
By viewing PPC and SEO as the Yin and Yang of search engine marketing, you can use both methods to improve on the success of all of your internet marketing. Agency understands that the goal for any company, especially those leading their market, is long-term growth . . . not just clicks. Careful testing and research offers the highest ROI possible and is Agency’s chief priority.
Facebook advertising, Adwords, Google Content Network, Google Display network advertising management . . . they’re all ‘part and parcel’ of what Agency can bring to the table.
If you're not currently using paid advertising campaigns to their potential, it’s vital to employ a customized strategy to optimize your performance. Large campaigns need to be well planned and managed with care, attention, and keen application. PPC advertising might look simple on paper, but unless you’re working alongside an experienced and qualified team that knows paid advertising inside and out you won’t get the maxim benefit from your advertising dollars.
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The amount of searches performed on Google each day
Google analytics is used on 57% of the top 10,000 websites
The current amount of Facebook fan pages